This Opportunity at a Glance
Framework is redefining home security with design-led steel doors that elevate both safety and style. With a strong vision to combine functionality, aesthetics, and peace of mind, this startup is filling a gap in the New Zealand market for high-quality, visually appealing security solutions.
Why This Project Stands Out
Unlike traditional security doors that sacrifice style for safety, Framework offers a unique product that enhances natural light, airflow, and aesthetics. The brand has already captured attention with its innovative approach, collaborating with architects, interior designers, and homeowners to deliver exceptional, handcrafted steel doors. Framework’s potential to dominate a niche market with limited competition makes it a standout opportunity.
Why Invest Now?
The security and home improvement market is growing, driven by increased demand for both functionality and design. Framework’s early-stage momentum, combined with the founders’ strong marketing and branding expertise, positions the company for rapid growth. With plans to scale nationally and eventually enter overseas markets, this is your chance to get involved at the ground level.
Key Details
- Product Focus: Handcrafted, design-led steel doors for homes and businesses.
- Market Opportunity: Over 2 million private dwellings in New Zealand, with minimal competition in this niche.
- Collaborations: Working with architects, designers, and builders to create tailored solutions.
Financial Plan
Framework is currently building its business model around a diverse range of steel security solutions, including front doors, side doors, back doors, and windows. With a serviceable market of 2 million dwellings in New Zealand alone, the company sees this as a lucrative opportunity for rapid scaling. Early-stage investment will fuel product development, sales strategies, and national distribution, paving the way for long-term growth and profitability.